Revitalize Growth
Generate Differentiated, Above Market Growth
The life sciences industry is expected to grow 3-6% this year, with academia’s continued strength and pharma/biotech sectors showing signs of return. In fact, applied markets including PFAs, semiconductor and energy are already realizing growth. To remain competitive, commercial leaders must evolve their go-to-market strategies to deliver customer value and manage commercial costs.
At Alexander Group, we help clients transform their commercial organizations by aligning Product, Marketing, Sales, Operations and Finance to deliver results.
How We Help
- Revenue growth strategy: Target the right opportunities with the right value by determining your market opportunity and phase of growth.
- Revenue motions: Define optimal value messaging and organize sales strategy around use cases.
- Modern marketing blueprint: Evaluate current and new markets, areas of opportunity and optimize marketing channels, mix and return.
- Talent: Ensure the organization has the right skills and capabilities for more complex offerings and portfolios.
- Sales compensation: Align sales compensation and quota programs to motivate and achieve more aggressive business goals.
- Actionable research & benchmarks: Provide current and relevant data, trends and benchmarks to help guide sales, marketing and operational decisions.
Related Insights
Participate in Our Research
Briefing Offers- Artificial Intelligence in Sales Nearly 50% of surveyed sales leaders are using AI-enabled tools for sales forecasting and over 30% are using AI for sales performance analytics and quota setting. How is AI being implemented to drive sales productivity and profitability?
- Commercial Talent Management Strategies for a Competitive Edge Life sciences and analytical instruments firms that realize consistent profitable growth spend nearly 50% less on sales turnover. By establishing effective commercial talent management strategies, employees are better engaged, leading to higher customer experience ratings. Discover the five principles to implement an effective and competitive talent program.
- Demand Generation & Performance Insights In life sciences and analytical instruments, marketing accounts for 33% of functional pipeline development, with the top three channels being SEM/SEO, distributors and dealers, and paid social media. Success in demand generation depends on how well an organization navigates the complexity and costs related to customer acquisition and ROI. Discover how to allocate resources to increase conversion rates.
- Life Sciences Roles & Account Coverage Study Briefing The life sciences tools and services industry has a positive market outlook with 3-6% projected YoY annual revenue growth. The research market is showing signs of return and applied markets is generating growth in the PFAS, Semiconductor and Battery/EV sectors. Dependent on product portfolio depth and complexity, discover how leaders are reconfiguring go-to-market models to ensure the right roles and account coverage resources are in place.
- Life Sciences Industry Trends: Strategies | Insights | Metrics As Life Sciences and Analytical Instruments commercial leaders capitalize on near-term growth, they must also evaluate the market trends that will impact progress as they plan for the next three to five years. Industry executives recently provided their perspectives on the two key imperatives they are operating under to accelerate growth and take market share.
Upcoming Life Sciences Tools & Services Events
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Pricing Trends and Practices in MedTech: Unlock Margin and Growth
WebinarPricing isn’t just about covering costs and making a profit. It’s a powerful tool that can drive growth, shape customer perception and provide a competitive edge. In this webinar co-hosted with Revenue Management Labs, delve into the latest trends and pricing strategies within the MedTech industry and their profound impact on profitability and growth. This engaging session will provide actionable takeaways that you can implement within your own organization.
What to Expect:
• Insights from Revenue Management Labs’ 2024 Pricing Research on key pricing trends and investments
• 6 best pricing strategies of high performing companies
• Deep dive into MedTech pricing methods and practical recommendations-
Wednesday, July 17, 2024
1:00 p.m. – 1:30 p.m. ET -
Virtual
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Summer B2B Marketing Summit
VirtualThis virtual event will cover best practices around marketing analytics and talent management.
1. Talent discipline: product management vs. product marketing
2. Marketing analytics maturity: defining the metrics that matter-
Thursday, July 25, 2024
11:00 a.m. – 12:00 p.m. ET -
Virtual
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Sales Compensation Symposium
VirtualThis year’s event will feature a “triathlon” with three distinct tracks:
The General Track offering insights into market trends, common sales compensation challenges and emerging practices
The Fundamentals Track delivering practical management and design tips for sales compensation
The Technology/Recurring Revenue Track providing cutting-edge insights into tech practices and solutionsEach track is designed to equip attendees with valuable knowledge and skills. Get ready to unleash your inner champion and go for gold using the latest research, insights and strategies for sales compensation success!
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Tuesday, August 13, 2024
12:00 p.m. – 6:00 p.m. ET -
Virtual
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Sales Compensation Symposium: Boston
Business Services, Financial Services, Healthcare, Life Sciences, Manufacturing & Distribution FocusBusiness Services, Financial Services, Healthcare, Life Sciences, Manufacturing & Distribution Focus
Convene
201 Washington Street, Boston, MAContact us to learn more about this event!
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Thursday, August 22, 2024 –
Thursday, August 22, 2024 -
TBD
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Fall B2B Marketing Summit
Convene | 530 Fifth Avenue | New York, NYThis event will include the latest research and insights related to revenue marketing motions, and product and digital innovation.
1. Demand generation performance and investments
2. Generative AI for modern marketing organizations
3. Modernizing product commercialization-
Thursday, October 3, 2024
1:00 p.m. – 5:00 p.m. ET -
Convene | 530 Fifth Avenue | New York, NY
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Winter B2B Marketing Summit
DATE TBDMore information to come soon.
Date is TBD
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Thursday, November 14, 2024
11:00 a.m. – 12:00 p.m. ET -
TBD
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Executive Forum
The Breakers | Palm Beach, FloridaJoin hundreds of senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas for how to align growth through convergence.
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Wednesday, November 20, 2024 –
Friday, November 22, 2024 -
The Breakers | Palm Beach, Florida
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Life Sciences Research & Benchmarks
Get access to the latest go-to-market research and benchmarks to help shape your commercial strategy.
Meet the team
Alexander Group Can Help
How can you build upon your existing strengths to create value and reinvigorate differentiated, above market growth?