Whitepaper
Sales Compensation Conundrum for Integrated Print Media Companies
Author
Quang Do
Principal
The traditional print media industry and its advertising revenue model is changing rapidly. New, innovative digital advertising platforms are upending the historical revenue equation. Integrated print media companies need a well-developed strategy to succeed. This includes, among many other changes, a new approach to sales compensation.
Learn more about this approach from Alexander Group research and client work by downloading this whitepaper.
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