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Revenue leaders today serve a new kind of customer.

A consumer with soaring expectations…who has experienced the best the B2C world can offer. In this world, they know what 24×7 service means. They expect a frictionless buying experience. And meaningful dialogue, when and how they get information, that begins well before the sale–and extends well beyond it.

These buying experiences are now transforming what business customers expect of their B2B vendors. And in turn, driving fundamental change in how crucial revenue functions (marketing/sales/service) engage, deliver increased value to and service customers around the clock. The era of “push selling” is over. A new and higher bar has been set.

The 2021 Forums will explore how companies are navigating this new world with a new approach: better coverage of the entire customer experience delivering impactful results for both organizations. All enabled and enhanced by digital technology…while supported by a strong culture that ensures the customer is always first.

Need help in building the business case to attend the Leadership Forums? Contact our senior director & Forum lead—Betty Corrado.