Integrating Marketing, Sales and Service

Rethink Strategy and Structure

The shift to a non-linear buyer journey while providing innovative offerings requires an integration of commercial models (sales, marketing and service). New customer needs and engagement models are shaping how manufacturing and distribution leaders are reinventing coverage across the sales process, including the deployment of new roles.

In the following video, Elizabeth Watson, director at Alexander Group, provides an overview of how manufacturing and distribution leaders are embracing the different levels of integration to enhance cross-functional coordination and opportunities for collaboration.

Visit our Manufacturing and Distribution practice pages or contact us to learn how the Alexander Group can help your organization.