Commercial Practices to Drive Profitable Growth & Valuation
The highly dynamic technology industry is constantly changing with new solutions being offered and the sales, service and pricing models that accompany them. Coupled with the recent economic downturn, unpredictable markets and the advent of technology-as-a-service, there is more pressure than ever on technology companies to determine and realize revenue goals.
How can technology organizations achieve differentiated growth, productivity and efficiency for profitable growth?
Alexander Group surveyed over 1,000 companies, covering 13 metrics categories including pricing, sales, marketing, customer service and innovation. Based on our client engagements and the recent survey, leading technology organizations are following these practices:
- Aligning Marketing, Sales and Service to collaborate for customer engagement
- Driving sustained growth through existing customers while igniting new logo growth
- Increasing marketing investments and tracking marketing-attributed revenue
- Driving higher revenue per seller through a combination of the right support resources, coaching and tools
- Allotting more time for customer success managers to support sales activities associated with expansion and renewals
Discover how your organization compares to leading, profitable technology firms, and how you can drive profitable growth in 2023 and beyond.
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