Manufacturing & Distribution
Join Alexander Group’s exclusive virtual roundtables!
Sessions will include findings and insights from Alexander Group’s latest manufacturing and distribution research and will provide a platform for industry leaders to ask questions and share best practices.
Unlocking the Potential of Your Partner Program
November 14, 2024| 2-3 pm ET| Virtual
Leading manufacturers are driving growth and enhancing partner engagement by evolving their indirect channel partner program strategies. Manufacturers are evolving their expectations of existing partners while seeking new routes to market for offerings with advanced capabilities. These revised channel partner expectations are reflected in the evolution of their partner programs through an increased focus on end-user engagement, tighter collaboration with business planning and customer data exchanges, and revised partner financial incentives for strategic growth not just volume to maximize ROI.
Join us for a virtual roundtable where we will share emerging practices for manufacturers on how to optimize your indirect partner program. Backed by Alexander Group’s latest research and extensive data analysis, this session will cover critical strategies to enhance partner programs and drive ROI, including:
- How to evolve the indirect partner strategy delineating a partner’s role across marketing, sales, installation, maintenance and service deployment.
- How and when to structure partner engagements through formal agreements and exclusive relationships.
- How to align partner incentives to shift from rewarding volume to motivate strategic performance and meet new expectations.
- How to invest in partner enablement technology to optimize your program’s effectiveness.
Don’t miss this opportunity to connect with industry leaders and gain actionable insights to elevate your partner program. Register today for this virtual roundtable.
To join the virtual roundtables, please complete the form.