Marketing Demand Generation Performance & Investments Study

Demand Generation & Performance Insights

Alexander Group recently interviewed 300+ marketing executives across industries, including life sciences and analytical instruments, to share data, insights and viewpoints on current demand gen performance and investment strategies. Focus areas included:

• Performance & Structure
• Channel Expense Mix
• Demand Generation ROI
• Investment Ratios
• Pipeline Sources by Function
• Pipeline Sources by Channel
• Lead Conversion Benchmarks
• Common Conversion Ratios

Highlights among life sciences organizations that have winning demand gen programs include:

• Marketing functions account for 40% of functional pipeline development.
• Marketing organizations are delivering +134% more closed revenue to demonstrate greater return on investment levels compared to last year.
• Marketing channel mix is evolving―the top three pipeline development channels are SEM/SEO, distributors and dealers, and paid social media.

Find out where your organization’s demand generation activities and investments perform alongside Alexander Group’s Demand Generation insights.

Please complete the form and an Alexander Group representative will be in contact with you soon to schedule your briefing.

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