Customer Experience: Best Practices for Go-to-Market Leaders
Your customers have multiple ways to interact with your products and offerings― advertising, online platforms and portals, sales rep interaction, product quality, training guidance, cross-sales promotions, customer success management and more. Ensuring your customers receive a consistent and positive experience across all touchpoints is essential to drive customer retention and generate a competitive advantage.
Through surveys and interviews with commercial leaders from 160 companies across industries, including technology, this study provides the best practices to develop a successful customer experience (CX) strategy. Top tech firms that lead in CX achieve:
- 27% more effective customer retention
- 36% more effective account penetration
- 15% more effective new logo acquisition
- 12% higher EBITDA margin
Discover the steps to create and implement a CX strategy that delivers superior profitable growth results. Topics include:
- CX vision and strategy: how to integrate CX throughout the organization
- Customer engagement: deploying the right resources and defining responsibilities
- Goals and measurement: setting CX-specific, strategic goals tracked against measurable KPIs
- Process, plays and tools: defining the processes and growth plays that drive retention and expansion
Please complete the form and an Alexander Group representative will be in contact with you soon to schedule your briefing.
