Research Briefing

2024 Sales Compensation Hot Topics Survey

The results are in! Alexander Group’s annual Sales Comp Hot Topics survey report includes data and insights on six hot topics as provided by sales compensation leaders from 150+ organizations across industries.

A few highlights include:

  1. Sales Results, Compensation Costs and Quotas—51% plan to increase sales compensation cost/revenue, on average +3.2pts
  2. Merger & Acquisition Sales Compensation Integration—64% lack a formal M&A playbook
  3. Migrating from Commission to Quota-based Metrics—37% moved to a full quota-based mechanic (bonus formula and ICR), while 33% moved to a ramped commission rate based on quota achievement
  4. Multi-Region/Business Unit Sales Compensation Plan Design—61% have a multi-region BU go-to-market structure
  5. AI in Sales Compensation—top AI uses cases include sales compensation analytics/reporting, cost modeling and administration
  6. Recurring Revenue—44% use one-time pricing, 74% use subscription and 41% use consumption pricing

For a full readout of the survey findings, please complete the form to schedule a 30-minute briefing with an Alexander Group Sales Compensation practitioner.

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