Innovation, Reliability and Performance
Thrive in the Evolving Digital Landscape
The hardware solutions segment captures the essence of companies whose core offerings revolve around tangible computing, storage, network and peripheral-based products and appliances. These critical solutions are designed to seamlessly integrate into on-premise, cloud or hybrid environments, providing the backbone for modern IT infrastructure.
While these companies are known for their hardware prowess, many complement their physical products with software enhancements, creating a cohesive ecosystem that maximizes the utility and performance of their offerings. This segment is distinct from those specializing in semiconductor and compute componentry, focusing instead on the broader hardware landscape that enables businesses to thrive in a digital world.
From the foundational servers that power enterprise operations to the peripheral devices that facilitate day-to-day tasks, the hardware solutions segment is synonymous with innovation, reliability and performance.
How We Help
- aaS go-to-market evolution: Go-To-Market models must evolve as organizations diversify revenue streams and leverage recurring revenue streams to augment hardware sales, drive revenue stability and enhance profitability. Assess, develop and implement growth readiness by identifying key growth drivers and prioritizing initiatives that align with a services-led go-to-market strategy. Ensure that you are well-positioned for sustained growth and profitability.
- Annual planning coverage enhancements: An efficiently functioning and coordinated organizational structure will meet customers’ needs in a hybrid On-Prem and Cloud environment. Ensure that your sales, marketing, and customer success resources are deployed to effectively maximize profitable growth and achieve business growth objectives.
- Channel program transformation: The channel landscape is growing more complex in a services-led landscape. Organizations need a coordinated program to support both legacy and emerging partners (E.g., Hyperscalers). Determine the partner strategy and build an effective partner program ecosystem. Drive profitable growth in Installation and Service operations.
- Digital channel optimization: Having a robust digital channel is critical to support the buyer journey. Start by defining the roles, tools and enablement needed for digital channel efficiency, including providing enhanced CX and reaching a wider audience.
- Sales compensation program updates: Innovation and changes to go-to-market models is yielding increased wages and increased compensation costs. New roles and service-led sales motions require new sales compensation plan constructs. Align sales compensation and quota programs to motivate and achieve aggressive business goals with a competitive and cost appropriate approach.
Technology Insights
Participate in Our Research
Open Opportunities Briefing Offers- Digital Insights Study Digital means changing how companies engage with customers and enable their commercial teams. Determining where and when your customers interact with your products and solutions can impact your organization’s digital maturity and where to guide your investments.
- Marketing Insights Study Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
- Sales Compensation Hot Topics Survey Over 350 sales compensation leaders across seven industries provided insights on key sales comp topics including costs, quota planning and attainment, profitability, AI’s impact on comp, global comp practices, marketing comp practices and client/deliver services comp practices.
- XaaS Research: Revenue Models and Productivity Explore industry trends, insights and frameworks from top revenue leaders on expansion growth and ILAER models, and recommendations for increasing sales performance and revenue growth in a XaaS environment. How does your firm compare?
Upcoming Technology Events
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EMEA: Marketing Organisational Structures & Performance
Virtual RoundtableHow are marketing organisations redefining roles, responsibilities and establishing metrics for success? Join marketing leaders for this virtual session to determine how marketing organisations are investing in and differentiating role responsibilities and how the marketing measurement model can help to effectively manage the business for executives and functional groups. The discussion will include a look at investment profiles by sub-function / role and marketing team structures based on functional maturity.
Participants will gain valuable insights to implement immediately within your organisation.-
Tuesday, October 8, 2024
3:00 p.m. – 4:00 p.m. BST -
Virtual
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Winter B2B Marketing Summit
DATE TBDMore information to come soon.
Date is TBD
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Thursday, November 14, 2024
11:00 a.m. – 12:00 p.m. ET -
TBD
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Executive Forum
The Breakers | Palm Beach, FloridaJoin hundreds of senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas for how to align growth through convergence.
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Wednesday, November 20, 2024 –
Friday, November 22, 2024 -
The Breakers | Palm Beach, Florida
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Join our Technology Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Research & Benchmarks
Get access to the latest go-to-market research and benchmarks to leverage growth drivers for valuation improvement