Virtual Roundtables

Marketing Community

B2B Marketing:

Marketing, Product & Digital Strategies for Growth

February 18, 2025 | 10 AM-11 AM EST / 3 PM-4 PM GMT | Virtual

Marketing impacts all points along the buyer journey—from awareness and evaluation to purchase and retention. For profitable growth, it is essential to generate demand, drive conversion and enhance customer experience. Identifying the right marketing, product and digital resources and investments is crucial to reaching these goals.

Join B2B marketing leaders for a virtual roundtable on the five growth plays in marketing, product and digital for commercial excellence.

  1. Organizing for Growth
  2. Achieving Functional Talent Excellence
  3. Enhancing Product Commercialization Strategy
  4. Expanding Digital Coverage
  5. Optimizing Demand Generation and Fulfillment

Backed by Alexander Group research with 200+ B2B marketing leaders, this complimentary session will provide key takeaways and best practices to ensure your marketing strategies are capturing these growth plays to enhance performance and productivity.

Complete the online form to register today.

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