Marketing Symposiums

Striking the right balance between sales growth, brand awareness and customer experience is an ongoing challenge for B2B Marketing leaders. How you optimize your marketing engine and align your marketing organization to growth objectives are essential elements to seize new opportunities. Ultimately, marketing serves as a convergence accelerator by engaging product, marketing, sales and service to partner together to drive awareness and create a community of potential customers.

Exclusively for B2B marketing executives, the B2B Marketing Symposiums create an innovative space for leaders to network and contribute skills, knowledge and experiences across B2B marketing practices including:

• Marketing archetypes
• Customer segmentation and targeting
• Customer persona profiling
• Opportunity modeling
• Demand generation
• Modernizing product commercialization
• Generative AI for marketing
• Revenue attribution
• Marketing ROI
• And more!

Attendance is complimentary. Event details, speakers and agenda to come soon.    

June 10 | New York, NY

June 12 | London, UK