June 10, 2025

B2B Marketing Symposium

Empowering Executive B2B Marketing, Product & Digital Leaders

June 10, 2025 | 12:00 – 5:00 PM ET

Convene | 530 Fifth Avenue | New York, New York

Transform Your B2B Marketing Strategy

In today’s rapidly evolving business landscape, striking the right balance between sales growth, brand awareness and customer experience is an ongoing challenge for B2B marketing, product and digital leaders.

Join Alexander Group in New York City on June 10 for an exclusive, executive-level summit designed to help you optimize your marketing engine and align your organization with growth objectives that drive measurable results.

Alexander Group’s B2B Marketing Symposium creates an innovative space for leaders to network and exchange skills, knowledge and experiences across essential B2B practices:

  • Discover organizational archetypes that drive marketing efficiency and effectiveness
  • Leverage generative AI to accelerate B2B marketing growth
  • Optimize demand generation strategies to maximize ROI
  • Bridge product convergence gaps to outpace competition
  • Network with elite B2B marketing executives in an intimate, high-value setting

This exclusive event is designed specifically for senior-level B2B marketing executives, product leaders and digital transformation specialists who are driving growth in their organizations.

Attendance is limited to ensure meaningful interaction and networking opportunities.

Register Now

Agenda

 

Time (ET)

Sessions

12:00 – 12:45 PM

Registration & Welcome Lunch

Network with peers while enjoying a light lunch before the main program begins.

1:00 – 1:15 PM

Welcome and Open Remarks

Setting the stage for a transformative afternoon of insights and strategies.

1:15 – 2:00 PM

Session 1: Future-Led Marketing, Product & Digital Organizational Archetypes

Examine various organizational models and AI’s influence on talent and performance to identify best practices for aligning marketing teams with growth objectives.

2:00 – 2:45 PM

Session 2: Generative AI B2B Marketing Growth Plays

Discover practical applications and case studies showcasing how generative AI is revolutionizing B2B marketing strategies and driving unprecedented growth.

2:45 – 3:00 PM

Networking Break

3:00 – 3:45 PM

Session 3: Leading Demand Generation & Fulfillment Strategies

Review investment strategies, analyze performance archetypes and gain insights on improving demand generation ROI.

3:45 – 4:30 PM

Session 4: Bridging the Gap: Strategies for Product Convergence to Outpace Competition

Learn next-level strategies to accelerate product innovation and commercialization through AI-driven insights and customer-centric development approaches.

4:30 – 5:30 PM

Exclusive Networking Reception

Connect with industry leaders, discuss key takeaways and build valuable professional relationships.

Attendance is limited to ensure meaningful interaction and networking opportunities.

Reserve Your Seat Today!

Questions?

Please contact us if you have any questions or would like to be contacted by one of our practice leads.

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