Leadership
Rachel Parrinello
Principal, Sales CompensationRachel Parrinello is a principal and sales compensation thought leader at Alexander Group. With over 25 years of experience, Rachel brings her unparalleled expertise to client engagements and oversees the firm’s sales compensation solution offerings, intellectual property and benchmarking methodology. Rachel has a proven track record in designing effective sales compensation, job architecture and quota programs. Her fact-based, practical and aligned solutions have consistently driven profitable revenue growth for her clients. Rachel is a sought-after speaker at industry events, podcasts and webinars, and has authored numerous influential articles on sales compensation trends, challenges and solutions. Her insights are valued for their clarity and actionable nature.
Before joining the Alexander Group, Rachel honed her skills in sales and sales management at two Fortune 500 hardware companies and an Internet-based software reseller startup. She excelled in driving sales territory growth, as well as developed innovative customer segmentation strategies, marketing programs, sales training programs, sales tools, job design and performance metrics. She transitioned to sales management consulting when she joined the Alexander Group in 1999. Rachel holds a B.A. from the University of California, San Diego and an MBA from the University of Texas at Austin. Rachel is also a Certified Sales Compensation Professional.
