The Value of Commercial Analytics
Use Data to Discover Revenue Growth Transformation Opportunities
Commercial analytics has become the cornerstone of sales and revenue strategy and operations. Top companies leverage commercial analytics for many relevant business applications, including:
- Defining growth strategies and prioritizing investments
- Refining marketing strategies
- Organizing, scoring and prioritizing leads
- Optimizing go-to-market models
- Predicting future ROI from commercial programs
Commercial analytics clarifies business risk, helping companies develop strategies that reduce exposure, grow revenue and successfully meet business goals. Alexander Group helps companies use commercial analytics to drive value across the revenue organization, including Marketing, Sales and Service.
How we help
- TAM & customer opportunity: Calculate market size and prioritize customers, segments, verticals and geographies to support investment decisions and help capture market share through data-driven modeling. Develop unique insights that reveal untapped opportunities.
- Pipeline & forecasting: Increase accuracy and pipeline credibility by assessing your forecasting process and identifying the right metrics to align forecasts with actual results.
- KPIs & dashboards: Identify key leading and lagging indicators to measure the performance of your sales, marketing and service organizations. Create dynamic dashboards for real-time performance monitoring that integrate directly with tools native to your organization.
Your Partner for the Road from Data to Transformation
The long road from data to revenue growth solutions can be intimidating, making leaders hesitant to start their commercial analytics journey. Commercial analytics experts can help you discover:
- Go-to-market strategy: Develop specific goals supported by analytics that drive your business transformation.
- Proper execution: Embed newfound data insights and revised strategies into your organization using proven methodologies and best practices that embed commercial analytics into your organization for ongoing success.
- Effective organizational change: Address your organizational change imperative to reflect analytics-driven operations.
Alexander Group can help you rethink your commercial analytics program, accelerate organizational change, drive revenue growth, improve your competitive standing and align your operations with your strategy.
Understanding and Improving the Utilization of Your Sales Assets
Today’s sales organizations invest in talent, training, support and enablement tools to make their sellers successful. It is essential for companies to consistently analyze their return on these investments so they can achieve business goals, serve customers and stay competitive.
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How Does Your Organization Compare to the Industry?
Experts at the Alexander Group look to top organizations to benchmark trends, best practices and challenges in the market today.