Product

Maximizing Product Potential

Product Strategy that Drives Revenue Growth

Your product strategy is critical to your organization’s success and revenue growth. Developing a customer-centric product strategy that meets your buyers’ needs and preferences will drive new customer sales and help you to retain and expand with your existing customers.

Alexander Group helps companies conduct extensive research and access customer insights that ensure you tailor your product capabilities and messaging to your unique revenue segments, driving growth.

How We Help

Voice of Customer (VoC) research: Gain product feedback directly from your buyers through VoC research. Learn about customer preferences and pain points to inform your product strategy.
Product commercialization: Create a go-forward blueprint with initiatives to bring a new product or offering to market. Ensure the success of new product launches with a prioritized list of actions by the degree of impact, cost and effort, timing and feasibility.
Value propositions & messaging: Identify the unique value propositions for each product by revenue segment. Create compelling messaging and documentation that effectively sell across product offerings, offering distinct solutions that customers require.

A Product Roadmap for Growth

Your products and services are the core of your business and require a thoughtful product strategy that starts with the ideation phase and continues after your product launch.

Deploying a customer-centric product strategy must incorporate the voice of your customers and offer the product benefits and messaging that resonate with their needs.

Alexander Group can help you craft a compelling product strategy that addresses customer needs and drives revenue growth. You’ll benefit from our product strategy consulting services that address key components, including:

Voice of Customer (VoC) research: VoC research is a critical component of product strategy, reflecting your customers’ wants, needs and challenges. VoC research reveals preferences, pain points and product gaps while indicating new product development, product improvement and unseen market opportunities.
Product commercialization: Product strategy requires an actionable blueprint to bring your offerings to market. By thoroughly understanding your revenue segments and target markets, you will create a prioritized list of activities with an associated degree of impact, cost, effort, timing and feasibility.
Value propositions & messaging: It is essential to create clear messaging for targeted revenue segments, communicate your products’ benefits, and set yourself apart from competitors. Having a clear value proposition and messaging for your unique customer segments helps to build product awareness, enable the sales team, win customers and grow revenue.

Alexander Group can help you design a product strategy that addresses specific customer needs, win new customers, expand your existing customers and meet your sales revenue growth goals.