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Research & Benchmarking Program
Research & Benchmarking Program For Marketing Leaders
The Right Marketing Benchmarks at the Right Time
Alexander Group’s Marketing Benchmarking and advisory program offers industry-specific data and advice that’s critical to helping you make key decisions.
Program members receive on-demand advisory and benchmarks on specific topics that matter to you:
- marketing coverage approaches
- spending and investment mix
- marketing team structures
- job profiles
- headcounts by job role
- segmentation
- marketing attribution
- lead generation strategies
Receive 50+ Benchmarks:
- Marketing & Sales Productivity
- Marketing & Sales Costs
- Marketing Attributed Revenue
- Demand Stimulation Investments
- Funnel Ratios
- Marketing Role Ratios
- Headcount vs. Program Investments
Subscription Includes:
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Tailored Benchmarks
Prioritize investments and programs with confidence
50+ metrics compared to tailored cohorts
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Events
Gather and test new ideas; build new relationships
Passes to all marquee events
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Research Briefings
Stay ahead of the latest industry trends
New reports, portal access & regular briefings
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Get Exclusive Access
Learn how to get started with Alexander Group’s Research & Benchmarking Program. Contact us for more information or schedule an introductory call.