The Value of Research and Benchmarking
Use Research and Benchmarking to Identify Revenue Growth Transformation Opportunities
Top companies leverage research and benchmarking analytics for many relevant business applications, including:
- Optimizing go-to-market models
- Establishing revenue and productivity goals
- Comparing marketing, sales and service costs
- Setting growth and profitability goals and sales quotas
- Designing sales and incentive compensation programs
Research and benchmarking uncovers go-to-market improvement opportunities, helping organizations develop strategies that reduce inefficiency, drive revenue growth and successfully meet business goals. Alexander Group helps companies use benchmarking and research to drive value across the revenue organization, including Marketing, Sales and Service.
How we help
- GTM model benchmarking: Compare marketing, sales and service organization productivity, efficiency, cost and structure against relevant industry peers and best-in-class organizations. Our projects include over 50 benchmark metrics, tailored insights and recommendations for commercial model improvement.
- Sales benchmarking: Analyze sales productivity, sales time and sales channels with advanced benchmarking. Compare sales organization growth rates, efficiency, role-specific working times and channel model elements against relevant industry peers and best practices.
- Marketing performance benchmarking: Compare your marketing spend, return on investment, roles and pipeline against relevant industry peers. We offer over 25 benchmark metrics, tailored insights and recommendations for marketing growth, efficiency and reach.
Your Partner for the Road from Data to Transformation
The long road from data to revenue growth solutions can be intimidating, making leaders hesitant to start their research and benchmarking journey. Alexander Group experts can help you discover:
- Benchmarks that drive insights: Resource credible, trusted benchmarks and market practices that apply to your industry and organization. We use a proprietary database of industry-specific commercial benchmarks and sales analytics that are constantly updated to help leading companies transform their revenue organization. Our analytics include thousands of distinct data points on structure, utilization, productivity and revenue growth as the foundation of our industry-specific benchmarks, revealing untapped market opportunities.
- Go-to-market strategy: Develop specific goals supported by analytics that drive your business transformation.
- Proper execution: Embed newfound data insights and revised strategies into your organization using proven methodologies and best practices that embed commercial analytics into your organization for ongoing success.
- Effective organizational change: Address your organizational change imperative to reflect analytics-driven operations.
Alexander Group can help you rethink your commercial analytics program, accelerate organizational change, drive revenue growth, improve your competitive standing and align your operations with your strategy.
AI Investments for Profitable Growth: Use Cases with Proven ROI
Alexander Group’s new research study, AI Investments for Profitable Growth: Use Cases with Proven ROI, provides a deep dive into six AI use cases that prove their value quickly and at a reasonable cost.
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How Does Your Organization Compare to the Industry?
Experts at the Alexander Group look to top organizations to benchmark trends, best practices and challenges in the market today.