Media & Consumer Technology
Revitalize Growth Through Go-to-Market Coverage Strategies
December 5, 2024 | 12:00 – 1:00 pm ET | Virtual
The media & consumer technology industry stands at a critical crossroads, with traditional revenue streams under pressure and digital transformation accelerating at an unprecedented pace. As focus shifts to sustainable, profitable growth, it’s critical for media executives to adapt their go-to-market and coverage strategies.
Backed by Alexander Group’s Media Roles & Account Coverage Research and over 30 recent client engagements, join other leading media executives for an interactive virtual roundtable to explore emerging practices and key growth plays to achieve industry-leading go-to-market coverage strategies, including:
- Optimize Account Management to reduce advertiser churn and grow existing advertiser base
75% of media companies employ a sales-oriented account manager - Diversify into New Categories, Markets and Regionsto expand revenue portfolio and offset risk
55% of media companies utilize at least one type of overlay specialist - Enhance Agency Relationshipsto increase efficiency and scale and improve customer experience
More than half of Media companies differentiate coverage between Brands & Agencies
Register today to dig into the complexities of the landscape and aligning roles with customer needs, market opportunities and organizational capabilities to increase profitable growth heading into 2025.