March 12, 2025

Revenue Operations Symposium

Revenue Operations (RevOps) is a core function for organizations to operate their commercial plan from strategy to execution. RevOps acts as a convergence accelerator for Marketing, Sales and Service by providing the data and analytics to better assess growth plays and harness resources in fast changing markets.

As a RevOps leader, your charter is to accelerate growth and improve productivity through the unification and strategic alignment of marketing, sales and service teams.

The Revenue Operations Symposium included the latest research, trends, practical examples and best practices on key topics to evolve and adapt RevOps functions:

  • Provide insight and drive processes that increase commercial team productivity to grow existing and new business
  • Enhance customer experience and revenue potential through cross-functional operations
  • Provide advanced analytics that use forward-looking data to drive decision-making for commercial teams

Thank you to all who attended. 

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Agenda

Time (ET)

Sessions

12:00 – 12:15 PM

Welcome

12:15 – 1:00 PM

RevOps: Your Catalyst for Convergence

1:00 – 1:10 PM

Break

1:10 – 2:00 PM

Workshop 1: Practical Use Cases for Maximizing Revenue with Machine Learning

Workshop 2: Getting Coverage Right: Rethinking Models and Jobs

2:00 – 2:10 PM

Break

2:10 – 3:00 PM

Workshop 1: MQL to SQL: Best Practices for Optimizing Lead Flow

Workshop 2: Rethink How You Measure Partner Value

3:00 – 3:10 PM

Break

3:10 – 4:00 PM

Workshop 1: Marketing Operations: Optimizing Upstream to Downstream Enablement for Growth

Workshop 2: Navigating the Numbers: Setting Quotas That Work

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Questions?

Please contact us if you have any questions or would like to be contacted by one of our practice leads.

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