Strategies & Investments for Maximizing Customer Retention & Acquisitions
Go-to-Market Strategies to Maximize Growth
Companies are looking for ways to reduce overhead costs, making corporate services and business process outsourcing (BPO) a popular choice. But to maximize customer retention and accelerate growth, corporate services and BPO organizations need effective go-to-market strategies and investments.
What are the critical go-to-market strategies and investments for corporate services organizations as they look to maximize customer retention and increase new customer acquisitions to accelerate growth?
Alexander Group can help navigate these complex challenges by offering innovative solutions to rising wage costs and other industry obstacles.
How We Help
- Battle automation challenges by refining value propositions and revising legacy service offerings: Corporate services organizations need to adapt by refining their value propositions and revising their legacy service offerings to stay competitive.
- Consolidate offerings and effectively scale high margin and high-value services to the right market segments: To address the challenges of service proliferation and customization, corporate services and BPO firms can consolidate offerings and focus on high-margin and high-value services to scale their business to the right market segments effectively.
- Implement a targeted approach to sales and marketing roles: Define specialist roles in revenue operations, lead generation and customer success to maximize long-term revenue and customer retention.
- Re-build outdated incentive programs that drive complacency and limit new growth: Corporate services organizations need to re-build outdated incentive programs, which can drive complacency and limit new growth, to align with current business objectives and market trends.
- Determine the right digital investments to increase marketing automation, AI/analytics and speed of delivery: To stay competitive, corporate services organizations need to target customers better and improve overall efficiency using advanced technology tools.
Related Insights
Participate in Our Research
Open Opportunities Briefing Offers- Commercial Practices to Drive Profitable Growth & Valuation Collaboration across marketing, sales and service functions is essential to engage customers across the buyer journey, from awareness to loyalty. By aligning these functions and optimizing their performance, businesses can increase their revenue and profitability. How do you optimize your commercial practices to achieve profitable growth and valuation? This is a question that many business leaders face in today’s competitive and dynamic market.
- Digital Insights Study Digital means changing how companies engage with customers and enable their commercial teams. Determining where and when your customers interact with your products and solutions can impact your organization’s digital maturity and where to guide your investments.
- Key Talent Management Strategies to Increase Productivity and Efficiency Business services organizations that generate strong profitable growth have more productive and efficient commercial teams by outperforming competitors in key talent management areas. These best-in-class business services companies have 23% more sellers achieving quota and an 18% higher net revenue retention. Discover the five principles these firms have implemented to enhance their talent management strategies.
- Marketing Insights Study Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
- Shifting Demand Generation Investments for Top Performance With macroeconomic factors and profitability pressure on the rise, firms today face the dilemma of allocating limited resources between different channels and initiatives. Determining the most effective and efficient investment strategy requires careful analysis and understanding of target markets, customer preferences and staying ahead of the curve with industry best practices.
- Sales Compensation Hot Topics Survey Over 350 sales compensation leaders across seven industries provided insights on key sales comp topics including costs, quota planning and attainment, profitability, AI’s impact on comp, global comp practices, marketing comp practices and client/deliver services comp practices.
- Steps to Elevate Customer Experience Business services firms that have implemented successful customer experience (CX) strategies are 36% more effective at retaining customers. Generated from interviews with commercial leaders, this research study provides the best practices for developing a CX program that impacts all interactions―from the initial encounter to long after the purchase.
Upcoming Business Services Events
-
B2B Marketing: Marketing, Product & Digital Strategies for Growth
Virtual RoundtableGenerating demand, driving conversion and enhancing customer experience are key marketing objectives for growth. But which marketing, product and digital resources and investments should be made to achieve these goals?
Join your colleagues for a B2B marketing virtual roundtable where Alexander Group marketing services practitioners will explore recent insights and data on the five marketing growth plays for commercial excellence generated from a survey with 200+ marketing leaders and 35+ interviews with B2B marketing executives.
-
Tuesday, February 18, 2025
10:00 a.m. – 11:00 a.m. EST -
Virtual
-
-
Revenue Operations Symposium
VirtualThe Revenue Operations Symposium provides the latest research, trends, practical examples and best practices on key topics to evolve and adapt RevOps functions:
• Provide insight and drive processes that increase commercial team productivity to grow existing and new business
• Enhance customer experience and revenue potential through cross-functional operations
• Provide advanced analytics that use forward-looking data to drive decision-making for commercial teamsAttendance is complimentary. Event details, speakers and agenda to come soon.
-
Wednesday, March 12, 2025 –
Wednesday, March 12, 2025 -
Virtual
-
-
Women Revenue Leaders Forum
St. Regis Hotel, Chicago, ILJoin hundreds of women senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas.
-
Tuesday, April 29, 2025 –
Wednesday, April 30, 2025 -
St. Regis Hotel, Chicago, IL
-
-
Marketing Symposium
New York, NYExclusively for B2B marketing executives, the B2B Marketing Symposiums create an innovative space for leaders to network and contribute skills, knowledge and experiences across B2B marketing practices including:
• Marketing archetypes
• Customer segmentation and targeting
• Customer persona profiling
• Opportunity modeling
• Demand generation
• Modernizing product commercialization
• Generative AI for marketing
• Revenue attribution
• Marketing ROI
• And more!Attendance is complimentary. Event details, speakers and agenda to come soon.
-
Tuesday, June 10, 2025 –
Tuesday, June 10, 2025 -
New York, NY
-
-
Marketing Symposium
London, UKExclusively for B2B marketing executives, the B2B Marketing Symposiums create an innovative space for leaders to network and contribute skills, knowledge and experiences across B2B marketing practices including:
• Marketing archetypes
• Customer segmentation and targeting
• Customer persona profiling
• Opportunity modeling
• Demand generation
• Modernizing product commercialization
• Generative AI for marketing
• Revenue attribution
• Marketing ROI
• And more!Attendance is complimentary. Event details, speakers and agenda to come soon.
-
Thursday, June 12, 2025 –
Thursday, June 12, 2025 -
London, UK
-
-
Sales Compensation Symposium
VirtualExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
-
Tuesday, August 5, 2025 –
Tuesday, August 5, 2025 -
Virtual
-
-
Sales Compensation Symposium
San Francisco, CAExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
-
Thursday, August 7, 2025 –
Thursday, August 7, 2025 -
San Francisco, CA
-
-
Sales Compensation Symposium
Minneapolis, MNExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
-
Tuesday, August 19, 2025 –
Tuesday, August 19, 2025 -
Minneapolis, MN
-
-
Sales Compensation Symposium
New York, NYExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
-
Thursday, August 21, 2025 –
Thursday, August 21, 2025 -
New York, NY
-
-
Executive Forum
The Breakers | Palm Beach, FloridaJoin hundreds of senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas for how to align growth through convergence.
-
Wednesday, October 22, 2025 –
Friday, October 24, 2025 -
The Breakers | Palm Beach, Florida
-
Join our BPO & Corporate Services Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Alexander Group Can Help
Navigate market challenges and shifting consumption patterns to drive profitable revenue growth