Create a Unique Customer Experience
When Disruption Threatens, Differentiate to Add Value
Providing customer value goes beyond offering products through e-commerce channels. It requires a unique customer experience (CX) that sets you, the distributor, apart from your competitors.
Value means more than ease of ordering, efficient processes and immediate delivery. Customers now expect distributors to anticipate their needs before placing an order.
At the same time, distributors face low margins, talent shortages and increased competition, making it challenging to compete profitably in today’s market. How can distributors provide exceptional CX, grow revenue and differentiate themselves from competitors in a disruptive market?
The answer lies in aligning your strategy, processes and resources so you can execute your business model flawlessly.
Alexander Group helps leading companies differentiate their revenue organization by clearly defining their objectives, investing in the right resources and deploying a go-to-market model that balances growth and maximizes customer lifetime value.
How We Help
- Revitalize your sales organization: Positioning your company for revenue growth demands high organizational readiness and can require an in-depth look at every facet of the sales organization. But the payoff is worth the effort. Companies that successfully implement revenue growth strategies enjoy 10-20% revenue gains. The goal requires determining the best sources for revenue growth and defining the most effective ways to sell. For instance, going deeper on content, products and customer service to provide an invaluable user experience and lead to higher growth.
- Align Revenue Operations: Using our Revenue Growth Model™, we will help you equip your Sales, Marketing and Support teams to deliver value in a way that will differentiate your products and services, command a premium and deliver profitable growth. For instance, by integrating Marketing, Sales and Service under one leader, the Chief Revenue Officer, you will stay focused on the entire customer continuum, maintain a pulse on customer needs and create a solid vision for the future.
- Enhance channel partner programs: Offer customers a complete solution, including the resources, support and specialized knowledge to demonstrate your unique value. Many enterprises see revenue increases by forming channel partnerships with other successful companies that can reach new markets, add value to their services or enhance their delivery capabilities.
- Move from product-focused to service-oriented: Customers value an experienced provider with subject matter experts who can simplify the purchasing process. In the highest-performing organizations, Marketing, Sales and Service team members collaborate to build solutions that expand upsell and cross-sell opportunities identified throughout the buyer journey.
- Prioritize marketing investments: Evaluate current and new markets, identify areas of opportunity and optimize marketing channels, mix and return. Maximize customer lifetime value through continuous buyer engagement. Targeted marketing investments optimize ROI while reaching the right market segments.
Related Insights
Participate in Our Research
Open Opportunities- Customer Experience Survey Customer Experience (CX) is the overall impression and perception that customers have based on their interactions with your brand, products and services. Are you delivering best-in-class customer experience throughout all touchpoints of the customer journey, including pre-purchase, purchase and post-purchase interactions?
- Manufacturing & Distribution Industry Trends Research: Strategies | Insights | Metrics Digital investments are increasing dramatically. Innovative products are driving profitable growth but require significant changes in talent for new roles and more advanced skill sets. Adapting to new customer preferences and the 24/7 buyer journey is forcing the integration of marketing, sales and service. Is your firm keeping up with industry changes?
- Advanced Practices for Commercial Talent Management Manufacturers and distributors achieve revenue and margin outperformance with a lower proportion of above-market pay compared to other industries. Over 60% of leading firms meet monthly to discuss performance with their commercial teams. What are the best practices for developing a talent management strategy that brings a competitive advantage?
- Artificial Intelligence in the Commercial Organization How are commercial leaders aligning AI investments and use cases to growth plays? Learn the best practices and use case guides for AI-enabled commercial growth plays and the most effective AI implementation tactics.
- Digital Go-to-Customer Study Discover the industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
- Digital Insights Study Digital means changing how companies engage with customers and enable their commercial teams. Determining where and when your customers interact with your products and solutions can impact your organization’s digital maturity and where to guide your investments.
- Manufacturing & Distribution Industry Trends Research: Strategies | Insights | Metrics Digital is altering the way customers interact and purchase your offerings. Integrating sales, marketing and service to provide customer value will differentiate your firm, command a premium and deliver sustainable growth. Compare your business processes and performance metrics to your competition to see if you’re hitting the mark.
- Marketing Insights Study Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
- Manufacturing & Distribution Productivity Drivers Rising inflation, supply chain constraints and uncertain demand are just a few economic factors that are impacting commercial models. What drivers are manufacturers and distributors investing in to prioritize customer segments, protect margin, and maintain and grow market share?
- Prioritizing Quality Over Quantity: An Analysis of Marketing Demand Generation Performance Leaders in manufacturing and distribution have increased demand generation investments by over 13%. Marketing now accounts for 33% of functional pipeline development. As marketers look to allocate resources between channels and initiatives to increase conversion rates while navigating costs and tracking ROI, how do you determine the best demand gen investment strategies?
- Redefine Excellence Through Customer Experience From executing a customer experience (CX) vision and strategy, deploying the right resources for customer engagement, setting specific CX goals and measurements, and defining the processes and growth plays that drive retention, the study provides insights and metrics for manufacturers and distributors on leading practices for a successful CX program.
- Refining Job Roles for Commercial Success Manufacturers and distributors are facing many market disruptors including the emergence of new buyer personas, the introduction of new revenue streams and the increased importance of digital sales enablement. To navigate this dynamic environment and propel profitable growth, industry leaders are redefining their account coverage and go-to-market (GTM) strategies. Are your role and coverage strategies optimized for maximum productivity and profitability?
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
- 2024 Sales Compensation Trends Survey Sales compensation leaders from 300+ companies across industries participated to provide data and insights on the latest metrics and trends impacting sales compensation programs. From sales comp investments, costs, plan goals and program changes, discover the best practices sales comp leaders are initiating for 2024.
Upcoming Distribution Events
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B2B Marketing: Marketing, Product & Digital Strategies for Growth
Virtual RoundtableGenerating demand, driving conversion and enhancing customer experience are key marketing objectives for growth. But which marketing, product and digital resources and investments should be made to achieve these goals?
Join your colleagues for a B2B marketing virtual roundtable where Alexander Group marketing services practitioners will explore recent insights and data on the five marketing growth plays for commercial excellence generated from a survey with 200+ marketing leaders and 35+ interviews with B2B marketing executives.
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Tuesday, February 18, 2025
10:00 a.m. – 11:00 a.m. EST -
Virtual
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Revenue Operations Symposium
VirtualThe Revenue Operations Symposium provides the latest research, trends, practical examples and best practices on key topics to evolve and adapt RevOps functions:
• Provide insight and drive processes that increase commercial team productivity to grow existing and new business
• Enhance customer experience and revenue potential through cross-functional operations
• Provide advanced analytics that use forward-looking data to drive decision-making for commercial teamsAttendance is complimentary. Event details, speakers and agenda to come soon.
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Wednesday, March 12, 2025 –
Wednesday, March 12, 2025 -
Virtual
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Women Revenue Leaders Forum
St. Regis Hotel, Chicago, ILJoin hundreds of women senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas.
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Tuesday, April 29, 2025 –
Wednesday, April 30, 2025 -
St. Regis Hotel, Chicago, IL
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Marketing Symposium
New York, NYExclusively for B2B marketing executives, the B2B Marketing Symposiums create an innovative space for leaders to network and contribute skills, knowledge and experiences across B2B marketing practices including:
• Marketing archetypes
• Customer segmentation and targeting
• Customer persona profiling
• Opportunity modeling
• Demand generation
• Modernizing product commercialization
• Generative AI for marketing
• Revenue attribution
• Marketing ROI
• And more!Attendance is complimentary. Event details, speakers and agenda to come soon.
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Tuesday, June 10, 2025 –
Tuesday, June 10, 2025 -
New York, NY
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Marketing Symposium
London, UKExclusively for B2B marketing executives, the B2B Marketing Symposiums create an innovative space for leaders to network and contribute skills, knowledge and experiences across B2B marketing practices including:
• Marketing archetypes
• Customer segmentation and targeting
• Customer persona profiling
• Opportunity modeling
• Demand generation
• Modernizing product commercialization
• Generative AI for marketing
• Revenue attribution
• Marketing ROI
• And more!Attendance is complimentary. Event details, speakers and agenda to come soon.
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Thursday, June 12, 2025 –
Thursday, June 12, 2025 -
London, UK
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Sales Compensation Symposium
VirtualExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
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Tuesday, August 5, 2025 –
Tuesday, August 5, 2025 -
Virtual
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Sales Compensation Symposium
San Francisco, CAExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
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Thursday, August 7, 2025 –
Thursday, August 7, 2025 -
San Francisco, CA
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Sales Compensation Symposium
Minneapolis, MNExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
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Tuesday, August 19, 2025 –
Tuesday, August 19, 2025 -
Minneapolis, MN
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Sales Compensation Symposium
New York, NYExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
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Thursday, August 21, 2025 –
Thursday, August 21, 2025 -
New York, NY
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Executive Forum
The Breakers | Palm Beach, FloridaJoin hundreds of senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas for how to align growth through convergence.
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Wednesday, October 22, 2025 –
Friday, October 24, 2025 -
The Breakers | Palm Beach, Florida
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Sales Compensation Symposium
Reserve your spot at Alexander Group’s upcoming Sales Compensation Symposium. Join leading manufacturers and distributors as we discuss the latest strategies and best practices to support your sales reps as you look to set, measure and compensate success.
Practice Leadership
Research & Benchmarks
Get access to the latest go-to-market research and benchmarks to leverage growth drivers for valuation improvement