Industrial & Electrical Products & Systems

The Future is Profitable Growth

New Solutions Require New Talent & Sales Support Resources

While industry sales may be on the rise, so is pricing, which leads to an impact on net growth. Industrial and electrical products and systems distributors are looking for ways to achieve differentiated growth, productivity and efficiency. Leaders are replacing the legacy “one-and-done” selling by focusing on creating value for customers.

With this comes the need for new talent and investments in robust revenue enablement and operations teams to effectively collaborate on strategic offerings. A focus on solution selling vs. a more traditional fulfillment sales motion gives way to the need for specialists and overlay roles for connected products and services.

Are you revamping your talent acquisition strategies to ensure you can meet new customer demands?

How We Help

  • Integrate Marketing, Sales and Service under one leader: the chief revenue officer, who owns the entire customer continuum, has a pulse on customer needs and a solid vision for the future.
  • Develop manufacturing partner program alignment to offer customers a complete solution – the resources, support and specialized knowledge to demonstrate your unique value.
  • Segment customers based on their needs and requirements – build out e-commerce capabilities for ease of ordering while focusing in-person sales time on customers who necessitate more coverage.
  • Move from product pusher to service-oriented experience provider with subject matter expertise on connected products and services and simplification of the purchasing process.
  • Focus on marketing strategy by evaluating current and new markets, areas of opportunity and optimize marketing channels, mix and return.
  • Develop sales compensation programs aligned with new product offerings and solutions.

Participate in Our Research

Open Opportunities Briefing Offers

Upcoming Manufacturing and Distribution Events

  • B2B Marketing: Marketing, Product & Digital Strategies for Growth

    Virtual Roundtable

    Generating demand, driving conversion and enhancing customer experience are key marketing objectives for growth. But which marketing, product and digital resources and investments should be made to achieve these goals?

    Join your colleagues for a B2B marketing virtual roundtable where Alexander Group marketing services practitioners will explore recent insights and data on the five marketing growth plays for commercial excellence generated from a survey with 200+ marketing leaders and 35+ interviews with B2B marketing executives.

    • Tuesday, February 18, 2025
      10:00 a.m. – 11:00 a.m. EST
    • Virtual
  • Revenue Operations Symposium

    Virtual

    The Revenue Operations Symposium provides the latest research, trends, practical examples and best practices on key topics to evolve and adapt RevOps functions:

    • Provide insight and drive processes that increase commercial team productivity to grow existing and new business
    • Enhance customer experience and revenue potential through cross-functional operations
    • Provide advanced analytics that use forward-looking data to drive decision-making for commercial teams

    Attendance is complimentary. Event details, speakers and agenda to come soon.

    • Wednesday, March 12, 2025 –
      Wednesday, March 12, 2025
    • Virtual
  • Women Revenue Leaders Forum

    St. Regis Hotel, Chicago, IL

    Join hundreds of women senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas.

    • Tuesday, April 29, 2025 –
      Wednesday, April 30, 2025
    • St. Regis Hotel, Chicago, IL
  • Marketing Symposium

    New York, NY

    Exclusively for B2B marketing executives, the B2B Marketing Symposiums create an innovative space for leaders to network and contribute skills, knowledge and experiences across B2B marketing practices including:

    • Marketing archetypes
    • Customer segmentation and targeting
    • Customer persona profiling
    • Opportunity modeling
    • Demand generation
    • Modernizing product commercialization
    • Generative AI for marketing
    • Revenue attribution
    • Marketing ROI
    • And more!

    Attendance is complimentary. Event details, speakers and agenda to come soon.

    • Tuesday, June 10, 2025 –
      Tuesday, June 10, 2025
    • New York, NY
  • Marketing Symposium

    London, UK

    Exclusively for B2B marketing executives, the B2B Marketing Symposiums create an innovative space for leaders to network and contribute skills, knowledge and experiences across B2B marketing practices including:

    • Marketing archetypes
    • Customer segmentation and targeting
    • Customer persona profiling
    • Opportunity modeling
    • Demand generation
    • Modernizing product commercialization
    • Generative AI for marketing
    • Revenue attribution
    • Marketing ROI
    • And more!

    Attendance is complimentary. Event details, speakers and agenda to come soon.

    • Thursday, June 12, 2025 –
      Thursday, June 12, 2025
    • London, UK
  • Sales Compensation Symposium

    Virtual

    Explore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!

    Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.

    At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.

    • Tuesday, August 5, 2025 –
      Tuesday, August 5, 2025
    • Virtual
  • Sales Compensation Symposium

    San Francisco, CA

    Explore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!

    Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.

    At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.

    • Thursday, August 7, 2025 –
      Thursday, August 7, 2025
    • San Francisco, CA
  • Sales Compensation Symposium

    Minneapolis, MN

    Explore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!

    Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.

    At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.

    • Tuesday, August 19, 2025 –
      Tuesday, August 19, 2025
    • Minneapolis, MN
  • Sales Compensation Symposium

    New York, NY

    Explore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!

    Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.

    At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.

    • Thursday, August 21, 2025 –
      Thursday, August 21, 2025
    • New York, NY
  • Executive Forum

    The Breakers | Palm Beach, Florida

    Join hundreds of senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas for how to align growth through convergence.

    • Wednesday, October 22, 2025 –
      Friday, October 24, 2025
    • The Breakers | Palm Beach, Florida

Sales Compensation Symposium

Reserve your spot at Alexander Group’s upcoming Sales Compensation Symposium. Join leading manufacturers and distributors as we discuss the latest strategies and best practices to support your sales reps as you look to set, measure and compensate success.

Practice Leadership

Research & Benchmarks

Get access to the latest go-to-market research and benchmarks to leverage growth drivers for valuation improvement