Navigating the Evolving FinTech Landscape
Adapt or Be Left Behind: The Fast-Changing FinTech Industry
FinTech is a dynamic and innovative sector encompassing companies that specialize in financial technology. This segment is integral to the financial ecosystem, offering solutions that streamline and enhance financial operations. Key offerings include:
- Payment Processors: Facilitating secure and efficient transactions for a global market.
- Financial Data Providers: Delivering critical financial insights and analytics to inform
decision-making. - Financial Software Solutions: Providing robust platforms that support financial institutions in areas such as loan origination and investment management.
These companies are at the heart of financial technology, providing essential services to financial institutions and driving the evolution of the financial landscape with cutting-edge technology.
How We Help
- Assess and develop optimized coverage and job roles to drive revenue realization Alexander Group can help define the roles, tools and enablement programs that are needed to bridge sales forecasted revenue vs. actual revenue gaps.
- Align goals and incentive compensation plans with the sales strategy and best practices in the fintech industry to ensure successful execution Evaluating the current incentive plans and identifying any misalignments with sales strategy and best practices. Redesigning the incentive plans to align with the company’s goals and objectives and drive desired behaviors.
- Increase sales of value-added services and prevent margin erosion while blocking out the competition Segmenting the market and identifying the most profitable customer segments, understanding their needs and preferences. Targeting them with tailored products and services that align with the company’s goals and objectives.
- Determine the number of commercial resources needed to win against competition or launch a new fintech product or service Identifying the key resources needed to launch a new product or service and meet growth goals. Understand market benchmarks and industry practices to acquire or reallocate necessary resources across Marketing, Sales and Service.
- Identify the key strategic, structural and management levers that are essential for driving profitable revenue growth in the fintech industry Analyzing the market trends, understanding the customer’s needs and preferences, identifying the key revenue streams and evaluating the internal and external factors that can impact the revenue growth.
- Align your partner program to evolve with the fintech landscape or be left behind Identify new partners, indirect channel requirements, revenue segments and coverage models to capitalize on growth opportunities without channel conflict. Expand into adjacent offerings like embedded finance, B2B Payments, Regtech or financial workflow management.
Related Insights
Participate in Our Research
Open Opportunities Briefing Offers- Digital Go-to-Customer Study Discover the industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
- Digital Insights Study Digital means changing how companies engage with customers and enable their commercial teams. Determining where and when your customers interact with your products and solutions can impact your organization’s digital maturity and where to guide your investments.
- FinTech: Go-to-Market Research Fintech companies are quickly making GTM changes to drive value added services that build differentiation in the market and a stronger value proposition to prevent margin erosion. Learn the three commercial GTM success factors to ensure the company yields ROI and growth from the investment.
- Marketing Insights Study Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
- Revenue Models and Productivity: Emerging Trends & Benchmarks for FinTech Leaders FinTech market leaders are growing revenue by more than 20% every year while making go-to-market changes to drive value added services that build differentiation in the market. In Alexander Group’s latest FinTech Research, 100+ fintech and technology executives shared best practices and benchmarks on new account acquisition and maximizing customer lifetime value for growth and margin.
- Sales Compensation Hot Topics Survey Over 350 sales compensation leaders across seven industries provided insights on key sales comp topics including costs, quota planning and attainment, profitability, AI’s impact on comp, global comp practices, marketing comp practices and client/deliver services comp practices.
- Shifting Demand Generation Investments for Top Performance With macroeconomic factors and profitability pressure on the rise, firms today face the dilemma of allocating limited resources between different channels and initiatives. Determining the most effective and efficient investment strategy requires careful analysis and understanding of target markets, customer preferences and staying ahead of the curve with industry best practices.
- Talent Management Strategies to Enhance Customer Experience Financial services companies that invest more in their employee engagement programs realize a 20% uplift in how their customers rate interactions with their commercial team. Leaders achieving profitable growth have developed effective strategies to support employee engagement programs. Discover the five principles these firms have implemented to enhance their talent management strategies.
Upcoming Events
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B2B Marketing: Marketing, Product & Digital Strategies for Growth
Virtual Roundtable -
Revenue Operations Symposium
Virtual -
Women Revenue Leaders Forum
St. Regis Hotel, Chicago, IL -
Marketing Symposium
New York, NY -
Marketing Symposium
London, UK -
Sales Compensation Symposium
Virtual -
Sales Compensation Symposium
San Francisco, CA -
Sales Compensation Symposium
Minneapolis, MN -
Sales Compensation Symposium
New York, NY -
Executive Forum
The Breakers | Palm Beach, Florida
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