Drive Awareness to Expand Customer Base

Deliver a Compelling Value Proposition

Building owners – and homeowners – rarely involve themselves in selecting specific building materials. Nor do they have a preferred manufacturer or distributor. As a result, they turn to various influencers―contractors, design firms, installers, builders and architects―to select suitable materials that will work with a blueprint.

Unfortunately, for many building materials manufacturers and distributors, this reality can leave them out of the decision-making process if they do not directly reach those influencers.

Today, the ability to differentiate requires the delivery of a compelling value proposition to all stakeholders throughout the value chain. Unlike building owners or homeowners, influencers often have a preferred provider for materials, so becoming the provider of choice for this community is critical.

Manufacturers and distributors must now control their destinies by driving awareness and affinity to retain and expand their customer base.

Are you ready to build opportunities by improving your go-to-market approach? Alexander Group helps leading companies design value propositions that target the right influencer communities to drive revenue growth.