Enhance and Streamline Operations
Navigating the Complexities of Modern Technology for Success
IT service providers are specialized companies that offer a range of technical services tailored to meet the needs of IT organizations within enterprises or sold directly to IT buyers. These services are designed to enhance and streamline IT operations, and include:
- Cloud Services: Offering scalable and flexible resources for storage, computing and
networking in the cloud. - Data Center Management: Ensuring the efficient operation of server farms and data storage facilities.
- IT Consulting: Providing expert advice to optimize IT strategies and solutions.
- Managed IT Services: Delivering ongoing support and management of IT infrastructure and operations.
- Value-Added Resellers: Enhancing the value of IT products with additional services and
support. - Distributors: Facilitating the distribution of IT products and services across various
channels.
These providers play a crucial role in the IT ecosystem, offering the expertise and solutions necessary for businesses to navigate the complexities of modern technology.
How We Help
- Targeting for growth: Alexander Group helps organizations segment their fragmented customer base, quantify their addressable market opportunity, and improve targeting for sales and marketing programs.
- Diversifying revenue streams: As providers are tasked with driving more diverse service offerings, Alexander Group helps leadership translate various growth goals into a cohesive, actionable go-to-market coverage model and demand generation program.
- Define specialist roles: Alexander Group helps clients strike the right balance of sales and technical specialists, lead generation, customer success and revenue operations critical to success in today’s market. This combination maximizes long-term revenue and customer retention, providing a more targeted and effective approach to sales and marketing.
- Re-build outdated incentive programs: Alexander Group helps align sales compensation plans with current business objectives (e.g., increasing margin, emphasizing recurring revenue) and market trends to drive growth.
- Determine the right RevOp investments: As IT services providers grow, Alexander Group helps clients determine the right operational capabilities and digital investments required to increase marketing automation, AI/analytics and overall sales effectiveness.
Technology Insights
Participate in Our Research
Open Opportunities Briefing Offers- Digital Insights Study Digital means changing how companies engage with customers and enable their commercial teams. Determining where and when your customers interact with your products and solutions can impact your organization’s digital maturity and where to guide your investments.
- Marketing Insights Study Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
- Sales Compensation Hot Topics Survey Over 350 sales compensation leaders across seven industries provided insights on key sales comp topics including costs, quota planning and attainment, profitability, AI’s impact on comp, global comp practices, marketing comp practices and client/deliver services comp practices.
- XaaS Research: Revenue Models and Productivity Explore industry trends, insights and frameworks from top revenue leaders on expansion growth and ILAER models, and recommendations for increasing sales performance and revenue growth in a XaaS environment. How does your firm compare?
Upcoming Technology Events
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EMEA: Marketing Organisational Structures & Performance
Virtual RoundtableHow are marketing organisations redefining roles, responsibilities and establishing metrics for success? Join marketing leaders for this virtual session to determine how marketing organisations are investing in and differentiating role responsibilities and how the marketing measurement model can help to effectively manage the business for executives and functional groups. The discussion will include a look at investment profiles by sub-function / role and marketing team structures based on functional maturity.
Participants will gain valuable insights to implement immediately within your organisation.-
Tuesday, October 8, 2024
3:00 p.m. – 4:00 p.m. BST -
Virtual
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Winter B2B Marketing Summit
DATE TBDMore information to come soon.
Date is TBD
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Thursday, November 14, 2024
11:00 a.m. – 12:00 p.m. ET -
TBD
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Executive Forum
The Breakers | Palm Beach, FloridaJoin hundreds of senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas for how to align growth through convergence.
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Wednesday, November 20, 2024 –
Friday, November 22, 2024 -
The Breakers | Palm Beach, Florida
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Join our Technology Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Research & Benchmarks
Get access to the latest go-to-market research and benchmarks to leverage growth drivers for valuation improvement