Technology

Driving Profitable Outcomes

XaaS Growth Strategies: Maximize Your Potential

The technology industry is highly dynamic and constantly changing. As a result, new sales, service and pricing models must reflect the innovative solutions now offered.

The advent of Technology-as-a-Service has pressured technology companies to continually adjust go-to-market models to stay competitive and maximize profitable growth. Successful companies now use the Land, Adopt, Expand and Renew levers to find the right model for growth and profitability.

But how do you determine the right mix for your company that targets the right audience and aligns with the operational elements of your go-to-market (GTM) model?

Creating the right blend of levers and GTM strategy will drive more profitable growth. However, it has never been more critical to differentiate your company and maintain market position or risk being left behind.

With a consistent stream of challenges being the new norm, it is critical to re-evaluate and adjust your GTM strategies early and often.

Alexander Group helps XaaS companies adapt to new trends and differentiate their business through innovative GTM solutions and strong customer relationships to sustain profitable growth.

How We Help

  • Go-to-market transformations: Between new market valuation metrics, changing customer expectations and new ecosystems and market routes, technology companies prioritize consistently re-evaluating their go-to-market models to keep up with the evolving industry. Assess, develop and implement growth readiness roadmaps by analyzing market opportunities, identifying key growth drivers and prioritizing initiatives that align with your go-to-market strategy. Ensure that you are well-positioned for sustained growth and to drive revenue growth and profitability.
  • Annual planning: GTM planning, when completed in an orderly, comprehensive fashion, is a powerful tool to orient the organization around growth, profitability and other business objectives. The planning process should set objectives that match your company’s growth goals, risk tolerance and desired GTM model. Too often, technology companies don’t start this annual process early enough and lack clarity and consensus around which objectives they are trying to achieve. Even then, aligning all the elements of deployment, territories, quotas and compensation is complex. Alexander Group helps ensure that you’re building, configuring, and executing a successful planning process for profitable revenue growth.
  • Opportunistic go-to-customer improvements: Providing strategic guidance and expertise to improve customer acquisition and retention is crucial to remain profitable in the technology industry. In addition to developing new strategies and implementing new processes and tools to drive revenue growth can include improvements across revenue operations, lead generation, segmentation and targeting, job architecture and productivity. Developing a more effective sales process and creating a customer-centric culture will help your organization drive long-term success.
  • Benchmarking & research: Driving profitable growth and remaining competitive in a rapidly evolving market requires competitive benchmarking and research. This analysis provides valuable insights into the company’s performance, helps identify improvement areas, and provides a framework for setting goals and measuring success. In addition, monitoring and reforming your growth and profitability levers through benchmarking and research will help you find the right GTM strategy to drive revenue growth.

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