2025 Sales Pulse Survey

2025 Growth Expectations Match 2024 Revenue Growth, with Relatively High Confidence in Achieving Goals

Alexander Group’s annual Sales Pulse Survey results are in! Over 200 executives across sales, revenue operations, marketing, finance and the c-suite responded to provide insight into the growth objectives and investment strategies they are prioritizing for 2025.

1. Revenue Performance and Expectations: 2024 actual revenue growth aligned closely with goals at ~14%. Participants indicate a high likelihood that 2025 growth will match showing strong confidence in meeting targets.
2. Growth Strategy: Not surprisingly, revenue growth, profitability and efficiency are top business priorities for 2025, and leaders are concentrating on market expansion, customer growth, product innovation and pricing optimization to meet these goals.
3. Investment Priorities by Functional Area: Sales expenses are projected to increase on average by 6% in 2025, indicating that sales will be the primary functional focus for investment. Participants also plan to invest in sales enablement programs and tools along with advanced analytics and AI.
4. Talent and Training Investments: Executives are most likely to increase 2025 headcount for revenue operations and product specialists, while sales training initiatives are expected to continue to enhance pipeline growth and new customer acquisition.
5. Artificial Intelligence: While marketing continues to be at the forefront of AI investments, participants also indicate that sales support and customer success roles will benefit the most from AI use in 2025.

To explore the findings of the 2025 Sales Pulse Survey, please complete the form to receive the full report.

For additional insight into how these growth objectives and investment strategies will impact your organization, please contact an Alexander Group practitioner.