Survey Report
AI Investments for Profitable Growth: Use Cases with Proven ROI
In 2024, 63% of survey respondents were implementing five or more AI use cases. In 2025, however, 64% are executing fewer than five AI use cases. This illustrates how organizations are shifting their AI strategy from broad use case experimentation to investing in AI that will generate strong ROI. But which use cases will be the most impactful on go-to-market strategies for profitable growth?
Alexander Group’s new research study, AI Investments for Profitable Growth: Use Cases with Proven ROI, provides a deep dive into six AI use cases that prove their value quickly and at a reasonable cost.
Research Demographics
- 250+ Survey Responses from CROs
- 50+ Interviews with AI Experts at Large B2B Companies
- 50+ AI Tools and Vendors Analyzed
Six AI Use Cases
The detailed use case guides include case study examples across various industries and GTM models.
- Reach customers efficiently through AI-supported targeting
- Develop customer intelligence tools for sales reps
- Harness sales coaching and guidance tools
- Integrate churn prediction models and customer retention analytics
- Optimize sales forecasting to enable annual planning
- Apply opportunity modeling to understand your market
Complete the online form for immediate access to the full report and to sign up for a 30-minute complimentary overview of the research findings.
