Artificial Intelligence in Marketing

AI Use Cases to Efficiently Drive Brand Awareness and Customer Engagement

80% of surveyed CROs have formally invested in AI for their marketing teams, yet only 1 in 5 marketing teams are currently using AI to support outreach or planning. What is the best approach to implement AI initiatives that will ultimately drive marketing growth goals?

For marketing, fundamental growth goals center around driving brand awareness and customer engagement with products and services.  Improving demand generation, developing qualified pipeline, acquiring new logos and leveraging e-commerce for scale are commonly used growth plays in marketing.

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