Artificial Intelligence in the Go-to-Market Organization

Current Trends and Use Cases

Artificial Intelligence is accelerating activities within the go-to-market (GTM) organization. From marketing and sales to service and revenue operations, multiple AI use cases are emerging to help these functions achieve growth goals.

Alexander Group surveyed 250+ revenue leaders and interviewed more than 50 AI experts at large B2B companies to determine the investments and trending use cases for AI. Highlights include:

• 60% of companies have already implemented or are in the process of implementing AI for marketing activities including content generation, market research and competitive intelligence.
• 63% of respondents are increasing AI investments for sales, with sales forecasting and sales enablement being the primary focus.
• Over 50% of surveyed revenue leaders predict that AI will have a significant positive impact on the customer success role in 2025 leading to increased customer retention.
• 72% of organizations plan to formalize AI investments in Revenue Operations budgets by 2026 to improve the accuracy of existing RevOps functions.

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The full AI briefing report is now available for download and includes the following:

• 6 comprehensive growth plays with GTM best practices and 35 accompanying AI use cases
• 13 illustrative AI case studies across industries and growth plays
• 35 detailed use case explanations with industry examples

Complete the online form for immediate access to the full report and to sign up for a 30-minute complimentary overview of the research findings.