Artificial Intelligence in the Go-to-Market Organization

Current Trends and Use Cases

Artificial Intelligence is accelerating activities within the go-to-market (GTM) organization. From marketing and sales to service and revenue operations, multiple AI use cases are emerging to help these functions achieve growth goals.

Alexander Group surveyed 250+ revenue leaders and interviewed more than 50 AI experts at large B2B companies to determine the investments and trending use cases for AI. Highlights include:

• 60% of companies have already implemented or are in the process of implementing AI for marketing activities including content generation, market research and competitive intelligence.
• 63% of respondents are increasing AI investments for sales, with sales forecasting and sales enablement being the primary focus.
• Over 50% of surveyed revenue leaders predict that AI will have a significant positive impact on the customer success role in 2025 leading to increased customer retention.
• 72% of organizations plan to formalize AI investments in Revenue Operations budgets by 2026 to improve the accuracy of existing RevOps functions.

The full AI briefing report is now available for download via the form and includes the following:

• 6 comprehensive growth plays with GTM best practices and 35 accompanying AI use cases
• 13 illustrative AI case studies across industries and growth plays
• 35 detailed use case explanations with industry examples

Complete the online form for immediate access to the full report and to sign up for a 30-minute complimentary overview of the research findings.