Transforming Data to Business Intelligence

Data is everywhere, but insights drive growth

Data and analytics firms are faced with the tough task of ensuring that the information provided to their customers is both timely and relevant. They must go beyond selling data to also equipping customers with insights on the data—business intelligence—so customers can, in turn, better target their offerings to buyers.

In this video, Mike Burnett, principal and Business Services practice lead at Alexander Group, provides a brief overview of how data and analytics firms can transform into business intelligence organizations by focusing on six key go-to-market imperatives.

At 4:02, Mike substantiates how organizations that are adopting a multi-channel digital approach are gaining better coverage with existing and new customers.

Visit our Data & Content practice page or contact us to learn how the Alexander Group can help your organization.