Case Study: Newly Aligned Sales Compensation Program to Promote Strategic Growth

A large pure-play digital publisher’s segmentation model and sales compensation program had not evolved with the sales organization. The client required the development of a new sales compensation program that aligned to future-state strategy, revenue segmentation, updated coverage model, desired behaviors for each job and pay philosophy.

The Alexander Group provided guidance to the leadership team regarding sales team structure and job design, as well as designed a new sales compensation program to align with the client’s strategic growth efforts.

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