Commercial Growth Expectations for 2021

Attention Healthcare Commercial Leaders!

The average revenue growth rate is predicted to be over 10% but 2021 still brings with it a lot of uncertainty for the Healthcare industry.

Commercial leaders are prioritizing their virtual initiatives with a significant portion of the field sales force transitioned to a virtual selling model over the past year. However, the integration of virtual engagement is not an OR but an AND as healthcare leaders must evolve commercial models to enable the customer to buy when, where and how they want.

Watch Craig Ackerman and Doug Beveridge discuss how commercial leaders expect to make their 2021 goals by investing in new roles and the downstream implications of these changes on sales compensation programs.

Contact an Alexander Group Healthcare practice leader to participate in our healthcare research and register for other upcoming virtual roundtables.