Health Insurance Industry Perspectives: Critical Imperatives for 2021

As part of Alexander Group’s 2020 Health Insurance Leadership Series and Flash Surveys, Health Insurance leaders shared their best practices for recalibrating and adopting a success-mindset amidst an unpredictable marketplace.

In the following video, Arshad Carim elaborates on emergent themes and imperatives that are critical for growth in the second half of 2020 and beyond:

• Rethinking Broker Relationships
• The Future of Telehealth and Digital Offerings
• Solution Selling: focus on virtual selling, tracking activity and problem-solving
• New Account Focus
• Supporting Sales reps with ramped up Management Coaching
• “Surgical Strikes” on 2021 Sales Compensation Strategy

Additionally, Arshad speaks to the importance of commercial operations and changes that are ahead. The accelerated shift to virtual selling, increased use of enhanced data analytics and different models for sales enablement will force carriers to build new commercial operations capabilities.

Are you struggling with your go-to-customer model or optimizing your current revenue/commercial operations organization? Alexander Group can help! Contact us for a collaborative discussion on how to best manage the evolution.