Winning Go-to-Customer Practices

Life Sciences & Analytical Instruments Practical “How-to” Series: Specialization

While AGI’s recent research shows a resurgence in Account Management and emphasis on more scalable, digital models – specialization is by no means dead.

Part four of Alexander Group’s six-part Practical How-To Series shares how leading companies are being discerning about where and when they deploy scientific and product-oriented specialists.

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