24 X 7 Implications and Ops-Driven Actions

When done right, Revenue Operations converts strategy into execution, enables the sales force, monitors business performance, and almost anything else required to keep customer-facing resources “on track.” The pressure of 24×7 customers who expect access and expertise on their terms and schedule only adds to the importance of this charter. How should vendors respond to this reality? What investments are needed? What capabilities have to be developed? What actions can operations teams take to meet the needs of 24×7 customers before, during and after the sale?

This Think Tank discussion covered how to:

• Advance your current metrics and dashboards to meet today’s pace
• Deploy new digital enablement roles/tools to drive customer engagement effectiveness
• Adapt territory and comp practices to enable and incentivize agility
• Partner with marketing to address current instant customer engagement gaps

Need help in building the business case to attend the Leadership Forums? Contact our senior director & Forum lead—Betty Corrado.