Precision Pricing: Unlocking Profit to Outperform Competitors Webinar Series

Session 4 | Understanding and Assessing the Latest Pricing Models

Pricing models have evolved significantly in recent years and without a doubt will continue to move from traditional structures to more innovative solutions. Many companies have moved away from fixed prices and cost-plus methodologies to alternative pricing models such as dynamic, subscription, and outcome-based, resulting in increased margin and revenue growth.

In this webinar, Kelly Rue, Alexander Group director, and Michael Stanisz, Revenue Management Labs partner, discuss the evolution of pricing models, the drawbacks and benefits of each and how to select a pricing model that will drive long-term, sustainable revenue growth.