Pricing Trends and Practices in MedTech: Unlock Margin and Growth

The MedTech sector is in the middle of a storm. It has to cope with constant technological changes, relentless innovation and ever-changing customer needs. This makes the industry very competitive and complex, and it creates significant challenges for creating and executing effective pricing strategies. To understand how pricing and revenue performance are linked in MedTech, we surveyed executives from North America and Europe and asked about their pricing strategy and revenue results in 2023 and their goals for 2024.

In this webinar, Mike White, Alexander Group principal, and Avy Punwasee, Revenue Management Labs partner, discuss these research findings and what it means for the MedTech industry.