The Evolution of Lead Generation Jobs

Lead gen is seeing a digital evolution with growth-aligned companies.

Alexander Group Life Sciences and Analytical Instruments practice leaders shared key trends and practices used to drive improved lead generation in a recent virtual roundtable session. The interactive discussion focused on how the industry is adopting emerging lead generation practices.

The following video provides an overview of the session. At 0:50, Matt Greenstein shares how lead generation jobs are evolving to a digitally enhanced campaign driven role and how process and technology are adapting to support more advanced lead generation motions.

For more information on how to maximize the productivity and efficiency of your lead generation investments, contact a life sciences and analytical instruments practice leader.