Use Customers' Buying Needs to Shape Your Go-to-Customer Model

Recently, Michael Iskra, president of N.A. Commercial Operations for Ortho Clinical Diagnostics, sat down with Gary Tubridy (SVP, Alexander Group) to discuss the actions Ortho Clinical is taking to achieve their 2019 growth aspirations in the ever-changing healthcare ecosystem.

In the video, Michael describes how changes in customer buying needs are driving changes to Ortho Clinical’s go-to-customer model, including the need for new job roles and digital routes to customer:

At the Alexander Group, we pride ourselves in working shoulder-to-shoulder with revenue leaders and their teams to unleash sources of revenue growth.

To learn more about Alexander Group’s Healthcare practice, stay up-to-date on our latest research insights or join us at unparalleled leadership events, please contact one of Alexander Group’s healthcare practice leaders.

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