Marketing Demand Generation Performance & Investments Study
Unveiling Pipeline to Profit
Demand Generation Performance and Investment Strategies
With macroeconomic factors and profitability pressure on the rise, organizations today face the dilemma of allocating their limited resources between different channels and initiatives. Determining the most effective and efficient investment strategy requires careful analysis and understanding of target markets, customer preferences and staying ahead of the curve with industry best practices.
Alexander Group recently interviewed 300+ marketing executives across industries to share data, insights and viewpoints on current demand generation performance and investments. Focus areas included:
- Performance & Structure
- Channel Expense Mix
- Demand Generation ROI
- Investment Ratios
- Pipeline Sources by Function
- Pipeline Sources by Channel
- Lead Conversion Benchmarks
- Common Conversion Ratios
The results – organizations report more productive, more efficient demand generation…
- 45% increase in demand generation investments
- 43% average pipeline created by marketing vs other functions
- 35% increase in marketing qualified leads
- 55% increase in marketing sourced closed won revenue
Find out where your organization’s demand generation activities and investments perform alongside Alexander Group’s Demand Generation insights.
Please complete the form and an Alexander Group representative will be in contact with you soon to schedule your briefing.
