Commercial Practices to Drive Profitable Growth & Valuation
Marketing, Sales and Service Functions Engage in Profitable Growth Practices Across Buyer Journey
Economic downturn. Unpredictable markets. These are just a few factors that are preventing commercial leaders from determining and realizing revenue goals. How can organizations achieve differentiated growth, productivity and efficiency for profitable growth?
Alexander Group analyzed over 1000 companies across business services, financial services, healthcare, life sciences, manufacturing and distribution, media and technology to determine the paths and investments to harvest margin and grow profitably.
Leading organizations are following these practices:
- Aligning marketing, sales and service to collaborate for customer engagement
- Driving sustained growth through existing customers while igniting new logo growth
- Increasing marketing investments and tracking marketing-attributed revenue
- Driving higher revenue per seller through a combination of the right support resources, coaching and tools
- Allotting more time for customer success managers to support sales activities associated with expansion and renewals.
Interested in finding out more on how leading organizations are driving profitable growth?
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