Marketing Survey

Marketing Organizational Structures and Performance Insights Study

Alexander Group is conducting a study with marketing leaders to gain insights on how marketing organizations are redefining roles, responsibilities and establishing metrics for success.

Key topics include:

1. How are marketing organizations investing in and differentiating role responsibilities across the marketing organization?

• What levels of resources are in place?
• What types of functions and jobs are in place?
• How are they structured?
• What roles do they typically have in-house vs. outsourced?

2. How does the marketing measurement model help to effectively manage the business for executives and functional groups?

• How do you get alignment on the health/priorities of the business at the functional and executive level?

The survey will take approximately 5 minutes to complete. All information is confidential and will only be shared in aggregate.

Findings will include investment profiles by sub-function / role and marketing team structures based on functional maturity. All participants will receive a complimentary copy and readout of the report.

Provide your insights – take the survey today

Participation is complimentary.