Insights from Commercial Leaders: Minimal Action. Robust Planning.
Discover how tariffs are reshaping commercial strategies and budgets in 2025. Learn what top executives across Sales, Marketing and Service are doing now to protect revenue, optimize operations and drive growth.
Tariff Impact Survey Findings for Commercial Leaders
The 2025 tariff escalation has created significant disruptions, compressed margins, and forced organizations to rethink priorities and go-to-market strategies. To better understand how commercial leaders are responding, Alexander Group conducted a Tariff Impact Survey of executives representing organizations with $100M+ in revenue. The findings reveal actionable strategies for overcoming challenges and identifying opportunities in this turbulent economic environment.
Key Findings
- Revenue Impact: 60% of organizations anticipate a decrease in their sales pipeline by greater than 5% due to tariffs
- Budget Adjustments: 45% of organizations are considering a reduction in their commercial budget
- Commercial Efficiency: 64% of organizations are limiting non-essential customer travel & 48% are freezing new hiring plans
- Pricing Strategies: 43% of organizations are incorporating pricing increases to list prices, while 40% are adding surcharges
- Customer Interaction Strategies: The top two customer interaction strategies are providing regular updates (63%) and conducting customer feedback sessions (42%)
Revenue Growth Levers
These four strategic levers are key drivers that commercial leaders are leveraging to protect revenue and accelerate growth amid tariff challenges in 2025.
- Customer Prioritization & Messaging
- Commercial Excellence through Investment Efficiency
- Strategic Pricing
- Sales Compensation & Quotas
Want to gain clarity, confidence and calmness as you navigate tariff uncertainty?
Schedule a meeting for the full briefing with an Alexander Group practice lead to discuss how you can translate our tariff survey insights into your organization’s action plan or download a preview version of the report.
Adapting Sales Compensation to Tariff Challenges: Strategies for Success
Discover how tariffs can create new challenges—but with the right sales compensation adjustments, manufacturers and distributors can turn that disruption into opportunity.
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